Comments on: Brands Belong to YOU http://www.creativeguise.com/2008/09/22/the-market-meltdown-and-what-it-means-to-the-little-guy/ Doug McArthur | Winnipeg web designer, Internet marketer and SEO Fri, 27 Jan 2012 19:26:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Brent http://www.creativeguise.com/2008/09/22/the-market-meltdown-and-what-it-means-to-the-little-guy/comment-page-1/#comment-3 Brent Wed, 24 Sep 2008 19:34:26 +0000 http://www.creativeguise.com/?p=70#comment-3 There is little doubt that we are going to be entering a rescission, how bad it will be and how long it will last will really depend on how the Americans respond to the mess of their own making. But as long as we are not looking at a full scale economic disaster ah la 1929 the smart companies will continue to build their brand during an economic downturn because while the may not be making as much profit, the rates for ads are going to fall and when the economy rebounds the smart firm that invested in brand building during the slow times should be the first to be rewarded. Or maybe we are all screwed and its time to ride the rails like Hobo's. There is little doubt that we are going to be entering a rescission, how bad it will be and how long it will last will really depend on how the Americans respond to the mess of their own making. But as long as we are not looking at a full scale economic disaster ah la 1929 the smart companies will continue to build their brand during an economic downturn because while the may not be making as much profit, the rates for ads are going to fall and when the economy rebounds the smart firm that invested in brand building during the slow times should be the first to be rewarded.

Or maybe we are all screwed and its time to ride the rails like Hobo’s.

]]>