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Website Grader from HubSpot

A client of mine recently pointed out a good tool called Website Grader from HubSpot to examine how your website stacks up when it comes to search engine optimization. I’ve been running it on a number of websites I run to help increase their SEO and I’ve found it has brought good results. There are [...]

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Brands Belong to YOU

So, I’ve been working on some freelance stuff lately, doing website designs and copywriting while I wait for news to come about some more steady employment. Freelancing is fun because you can do it on your schedule and being your own boss has its own special perks (read: waking up at noon). But in this [...]

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Avoiding Advertising Cliches: Why Not Everything Should Be Unique

In practically every book I’ve read about the advertising business, copywriting or marketing, it says to avoid cliches and always search harder for more original turns of phrase or ways to describe things. Not only does it make your copy stand out and seem fresher, it’s just a real breath of fresh air to see [...]

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