Other Blogs I Like

This is just a quick post to give shout-outs to some other people blogging out there who I find humorous, enlightening, entertaining or just downright silly. Logic + Emotion by David Armano David Armano is the VP of Experience Design at Critical Mass, the digital advertising agency I had the pleasure of working for this [...]

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The Radish Part 2: Journalist Knowingly Submits Awful Peice of Crap

The Radish Part 2: Journalist Knowingly Submits Awful Peice of Crap

Journalist and man-about-town Stephen Moss was in quite a smug mood yesterday after knowingly submitting what is clearly the most pandering and unmitigated piece of garbage in his twenty-five-year-long career. Moss, a Carleton graduate and reporter for the Hawthorn Daily Corn Husker and News, has become known for his well-researched, balanced and articulate pieces on [...]

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The Radish Part 1: Woman Kills All Emotion Online

The Radish Part 1: Woman Kills All Emotion Online

This is part one of a series of posts – I am sharing a collection of articles I wrote last year for a fake newspaper entitled The Radish. Consider it my homage to The Onion. First up: a woman kills all emotion online. Online chatting became a meaningless, emotionless void Sunday after eighteen-year-old Veronica Hardin, [...]

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Coppeneur and the Fine Art of Chocolate Tasting

Christmas is coming up, and I have been thinking about what to buy my parents and other relatives. While probing the web for ideas, I came across the North American arm of a fine chocolate maker based out of Germany called Coppeneur. Before I give some of this stuff away I decided I might as [...]

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Feist: The Oblivious Tribe Leader

I’ve been spending some time listening to the audiobook version of Tribes: We Need You To Lead by Seth Godin. In the book, Godin talks about how people inside organizations and around the world are all connected, and need to be connected by tribes. These tribes are the cirlces of people centred around a leader [...]

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Brands Belong to YOU

So, I’ve been working on some freelance stuff lately, doing website designs and copywriting while I wait for news to come about some more steady employment. Freelancing is fun because you can do it on your schedule and being your own boss has its own special perks (read: waking up at noon). But in this [...]

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The Crux of Social Media

The Crux of Social Media

I think the real crux is in the demographics. It’s no secret that the baby-boomer generation is largely not as experienced in the digital world as their successors. Pundits and marketers have even gone so far as to distinguish our current generations’ “digital natives” – those who were born immersed in technology – from “digital immigrants” – those who came to know it later in life. It’s sort of like French immersion, except you don’t really have to put the kids in special schools, they just learn it all on their own.

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Avoiding Advertising Cliches: Why Not Everything Should Be Unique

In practically every book I’ve read about the advertising business, copywriting or marketing, it says to avoid cliches and always search harder for more original turns of phrase or ways to describe things. Not only does it make your copy stand out and seem fresher, it’s just a real breath of fresh air to see [...]

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The First Post

In my relatively short time in the advertising industry, I have learned a few things about making an impact in the online world. One thing that really stands out to me is the fact that nearly everyone who has an opinion I respect and/or creative skills I admire has some kind of blog or website [...]

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