advertising

Local Hair Replacement Clinic Ad Inspired By QR Code Resume

October 03, 2011 Doug McArthur Advertising, Brands, Social Media 2 Comments

Remember Victor Petit’s totally awesome QR code resume? The one that made you feel pretty insignificant, regardless of your perfect typesetting and leather-bound portfolio? Yeah, he did a pretty clever thing. I wonder if it got him a job. Well, I guess someone took notice of his clever idea, because

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Other Blogs I Like

January 19, 2009 Doug McArthur Personal Notes, Social Media No Comments

This is just a quick post to give shout-outs to some other people blogging out there who I find humorous, enlightening, entertaining or just downright silly. Logic + Emotion by David Armano David Armano is the VP of Experience Design at Critical Mass, the digital advertising agency I had the

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The Crux of Social Media

August 29, 2008 Doug McArthur Social Media No Comments

I think the real crux is in the demographics. It's no secret that the baby-boomer generation is largely not as experienced in the digital world as their successors. Pundits and marketers have even gone so far as to distinguish our current generations' "digital natives" - those who were born immersed

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The First Post

August 18, 2008 Doug McArthur Personal Notes 1 Comments

In my relatively short time in the advertising industry, I have learned a few things about making an impact in the online world. One thing that really stands out to me is the fact that nearly everyone who has an opinion I respect and/or creative skills I admire has some

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